Description: This article is an overview of an SOA seminar on using predictive modeling and other quatitative approaches for evaluating direct marketing programs.

Description: The author points out how being an enterprise risk manager can give an actuary a broader view of the direct marketing business. The actuary should not just be managing marketing risk, but many other risks of the business.

Description: The panel at this session of the SOA 1989 Chicago Spring Meeting discusses the mass marketing of individual health insurance, including Section 125 products, trends and problems in direct response, and claim settlement issues.

Description: This article looks at the question, Should the direct mail marketer sell products until the point at which the cost of the NEXT sale exceeds the marketing allowance for the product or until the point at which the AVERAGE cost of all sales exceeds the marketing allowance for the product?

Description: Feature article discussing the findings of a recent CDC report and offering a challenge to actuaries in response to those findings.

Description: This session from the 1995 SOA New Orleans Meeting discusses what constitutes the senior market, the trends, the needs of seniors, how to access the market and market segmentation. From the Record of the Society of Actuaries, Vol. 21, No. 1.

Description: This session from the 1984 SOA Toronto Meeting analyzes current and possible future non-traditional/mass marketing techniques, examining their potential for enhancing present day, insurance marketing methods and the impact on the agency system. From Record of the Society of Actuaries Vol. 10, No. 4A

Description: Panelists discuss how product design, premium-rate development, and marketing methods are being used to win the allegiance of an aging U.S. senior market to a carrier's brand. They talk specifically about the Medicare Supplement market, the long-term-care [LTC] market, and travel-cancellation insurance. From the 2002 Record of Society of Actuaries, Volume 28, No. 3. Session 135PD of the Boston Annual Meeting.

Description: This article discusses customer lifetime value CLV programs for insurance companies and their benefits.

Description: Discusses: [1] return-of-premium products, [2] dread-disease products, and [3] new product-development considerations. From the 1988 Record of Society of Actuaries, Vol. 14, No. 4B.